Emotion By Design: Creative Leadership Lessons From A Life At Nike By Greg Hoffman(paperback) Business Book
₨2,270.00
pages:304
Nike s former Chief Marketing Officer reveals how to unlock the creativity of any team A brand isn t a logo, it s a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better Seth Godin __ Creativity. It s the rocket-fuel that powers the planet s coolest brand, ensuring that Nike s campaigns connect with the deepest emotions of customers around the world. Creativity. It s the downfall of countless companies every year – its absence leading to tired ideas, predictable branding, bored customers. Creativity. It s a skill that can be learnt, just like any other. Join Greg Hoffman, Nike s former Chief Marketing Officer, as he helps craft the company s iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design. __ An unforgettable account of a man and a business that never had to try to be someone else s idea of cool – because they had already defined it themselves Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy Will help marketers and creatives connect with their audiences like never before. Highly recommended Professor Jonah Berger, author of Contagious Brilliant . . . A must-read for any marketer, businessperson or creative Nir Eyal, author of Hooked
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Buy Emotion By Design: Creative Leadership Lessons From A Life At Nike By Greg Hoffman(paperback) Business Book & Exclusivley Available For Sale in Pakistan By Ketab.pk
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