Principles of Microeconomics (10th Edition)

Principles of Microeconomics (10th Edition) by N. Gregory Mankiw is a world-renowned introductory textbook celebrated for its exceptional clarity, intuitive structure, and student-focused approach to economic principles. Published by Cengage Learning, this tenth edition continues Mankiw’s legacy of connecting foundational theory to real-world individual and market decisions.

This textbook is extensively prescribed across BBA, BS Economics, MBA, A-Levels, and competitive examination preparation courses at leading Pakistani universities and business schools. The 10th Edition is tailored to meet the evolving curriculum needs of Pakistani economics students, offering unmatched clarity and practical insight tested in academic and professional examinations.

The book thoroughly covers the complete spectrum of foundational microeconomic theory. Beginning with Mankiw's famous "Ten Principles of Economics," it explores core concepts such as supply and demand dynamics, elasticity, market equilibrium, consumer choice, government policies (price controls and taxes), and market efficiency.

This edition features extensively updated real-world case studies, practical applications, and "In the News" features, highlighting contemporary microeconomic issues such as digital marketplaces, modern consumer behavior, trade dynamics, and market interventions in global economies.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.