Services Marketing (7th Edition)

Services Marketing: People, Technology, Strategy (7th Edition) by Christopher Lovelock and Jochen Wirtz is a globally acclaimed, authoritative textbook that presents a managerially relevant, strongly strategic framework for service organization management. Published by Pearson, this 7th Edition explores how organizations deliver exceptional value by balancing human touchpoints, technology integration, and operational efficiency.

This textbook is extensively prescribed across BBA, MBA, BS Marketing, MS Service Management, and executive education courses at leading Pakistani universities and business schools. The 7th Edition is tailored to meet the fundamental curriculum needs of Pakistani management students, offering unmatched clarity and practical insight tested in academic and professional examinations.

The book thoroughly covers the complete spectrum of services marketing theory and managerial practice built around the framework of the 8 Ps of services marketing. Core topics include understanding service products, customer decision-making processes, service positioning, designing service processes, balancing capacity and demand, managing physical environments (servicescapes), managing front-line service personnel, customer relationship management (CRM), service quality, customer feedback systems, and service recovery strategies.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.