Management Information Systems (10th Edition)

Management Information Systems by James A. O'Brien and George Marakas returns in its 10th Edition, reaffirming its status as the world's most trusted and widely used MIS textbook. Published by McGraw-Hill, this latest edition builds upon the unparalleled legacy of previous versions, incorporating critical updates, fresh examples, and the latest technologies to provide generations of students with an clear and engaging path to mastering information systems in business.

This textbook is extensively prescribed across BBA, MBA, M.Com, and professional diploma courses at leading Pakistani universities and business schools.

The book thoroughly covers the complete spectrum of MIS theory and practice. It explores the conceptual foundations of information systems; the role of data management and decision support; e-commerce and networked enterprises; ethical, legal, and social issues; and managing the global IT infrastructure. Key policy areas include security management, strategic planning for IS, managing enterprise-wide applications, and technology’s role in creating competitive advantage.

The 10th Edition features extensively updated case studies and global business data, with expanded coverage of contemporary issues such as the digital transformation of businesses, business analytics and big data, mobile computing, and technology’s increasing role in managing modern organizations in a dynamic global economy.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.