Principles of Marketing (15th Edition)

Principles of Marketing (15th Edition) by Philip Kotler and Gary Armstrong is a world-renowned, flagship textbook that serves as the definitive guide to understanding modern customer value, engagement, and strategic marketing management. Published by Pearson, this fifteenth edition provides an exceptionally clear and engaging path to mastering how brands create, communicate, and deliver value to target audiences in a fast-evolving global marketplace.

This textbook is extensively prescribed across BBA, MBA, BS Marketing, M.Com, and professional marketing courses at leading Pakistani universities and business schools. The 15th Edition is tailored to meet the evolving curriculum needs of Pakistani management students, offering unmatched clarity and practical insight tested in academic and professional examinations.

The book thoroughly covers the complete spectrum of marketing theory and practice centered on building profitable customer relationships. Structured around the core marketing process, it explores essential topics such as consumer behavior, business markets, customer-driven marketing strategy (segmentation, targeting, positioning), product and service management, branding, pricing strategies, distribution channels, integrated marketing communications (IMC), direct and digital marketing, and social responsibility.

This edition features extensively updated global case studies, practical business examples, and real-world company highlights, with expanded coverage of contemporary developments including social media marketing, digital commerce platforms, big data analytics, and sustainable marketing practices.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.