Research Methodology (4th Edition)

Research Methodology: A Step-by-Step Guide for Beginners (4th Edition) by Ranjit Kumar is an exceptionally clear, practical, and beginner-friendly textbook designed to demystify the research process for students across social sciences, business, and health fields. Published by SAGE Publications, this 4th Edition breaks down complex research concepts into an easy-to-follow, eight-step practical model.

This textbook is extensively prescribed across BBA, MBA, BS Social Sciences, M.Phil, PhD coursework, and research methods classes at leading Pakistani universities and institutes. The 4th Edition is tailored to meet the fundamental curriculum needs of Pakistani students and novice researchers, offering unmatched clarity and practical insight tested in academic and professional research design.

The book thoroughly covers the complete spectrum of academic and practical research methodologies. Structured around Ranjit Kumar's intuitive eight-step framework, it guides readers through formulating a research problem, conceptualizing a research design, constructing an instrument for data collection, selecting a sample, writing a research proposal, collecting data, processing and displaying data, and writing a research report.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.