Marketing Management (Original - 14th Edition)

Marketing Management: A South Asian Perspective (14th Edition) by Philip Kotler, Kevin Lane Keller, Abraham Koshy, and Mithileshwar Jha remains the definitive text for business students across South Asia, cementing its reputation as the most influential and widely used marketing textbook in the region. Published by Pearson, this 14th edition meticulously adapts Kotler’s foundational concepts with a curated selection of regional case studies and real-world examples, offering unmatched relevance tested in competitive global and regional markets.

This textbook is extensively prescribed across BBA, MBA, M.Com, and professional diploma courses at leading Pakistani universities and business schools. The 14th Edition is specifically designed to meet the evolving curriculum needs of Pakistani marketing students, offering unmatched clarity and practical insight tested in academic and professional examinations.

The book thoroughly covers the complete spectrum of marketing theory and practice. It explores the environmental frameworks underpinning modern marketing, including the impact of digital technology, globalization, and social responsibility. Key topics include understanding marketing management in the 21st century; developing marketing strategies and plans; capturing marketing insights; understanding consumer and business markets; segmentation, targeting, and positioning; product and service strategy; pricing; distribution; and integrated marketing communication (including digital and social media marketing).

The 14th Edition features extensively updated case studies and global and regional business data, with expanded coverage of contemporary issues such as the digital transformation of marketing, big data and analytics in decision-making, and technology’s increasing role in managing customer relationships.

Available now at Prince Book Depot - Lahore’s most trusted bookstore since 1958. Fast delivery across Pakistan.